Amazon Now Available En Español for U.S. Spanish Speakers

The popular online retailer has made its main website available in a second language to reach a large and important audience.

Amazon is one of the biggest and most well-known brands in America. In fact, the company was recently ranked number four on the list of most valuable brands of 2016—jumping up four spots from its number eight ranking in 2015.

But in order to continue its growth, Amazon identified a key audience they needed to better connect with: Spanish speakers in the United States. This is an audience of 40 million people, with the U.S being second only to Mexico in number of Spanish speakers.

To reach this audience, Amazon recently began making it’s U.S. website content available to users in both English and Spanish.

This is a first in the company’s 20-year history they’ve made their United States website available in any language other than English. Amazon has country-specific versions of the site in different languages, but this is the first time the retailer has made any language changes to its main site. So it’s a pretty big deal.

In this CNET article, a spokeswoman for Amazon said:

“Customers will be able to shop, browse and search for millions of products, view their shopping cart, and place orders in Spanish on and through the Amazon Mobile Shopping app.”

In their website FAQs, Amazon states:

“As a Spanish speaking customer you can enjoy a more convenient shopping experience on by switching your preferred language from English to Spanish… The service provides navigation, customer service with email and phone support, and order and shipment information in Spanish.”

While the language-switching feature is available now, it can be difficult for some users to find on the desktop version of Amazon.

That’s because Amazon is still rolling out this feature. They note, “more and more customers should expect to see the option to shop in Spanish soon”. On the Amazon mobile app, you can go to settings, click on “Country & Language, and you’ll be given the option of English or Spanish in the United States.

For any company still unaware of just how important the U.S. Hispanic audience has become to businesses, this latest move from Amazon is a clear indicator.