7 Statistics Revealing the Prominence & Perspectives of Hispanic Millennials with Children

As the millennial generation continues to come of age, we look at some new numbers revealing notable attributes of Hispanic millennial parents.

Estimated at 83.1 million, the millennial generation is the largest generation in the U.S. (outnumbering the Baby Boomer generation by nearly 8 million according to the U.S. Census Bureau). That’s the reason this generation remains the topic of so much conversation in marketing circles.

While there is some difference in opinion about who exactly makes up the Millennial generation, the U.S. Census Bureau defines millennials as children born between 1982 and 2000. This age range shows us that many millennials, particularly those born on the first half of that spectrum, are coming of age.

Millennials have already replaced Gen Xers as the largest generation in the U.S. labor force. They are starting and growing families. As Goldman Sachs tells us, they are nearing their prime spending years. These are notable shifts, and ones businesses and brands need to be aware of moving forward.

A recent infographic from AdWeek shined a spotlight on the transition of a specific segment of the millennial generation—Hispanic millennial Parents. U.S. Hispanics make up a key portion of the millennial generation (it has been reported that 1 in every 5 U.S. millennials are Hispanic).

Here are some notable statistics from the AdWeek infographic showing the demographics and attitudes of Hispanic millennial parents:

53% of all U.S. Hispanics are parents (vs. 32% of non-Hispanics)

24 years old is the average age when Hispanic millennials become parents (vs. 26 years old for non-Hispanic millennials)

84% of Hispanic millennials are living in a house with children under the age of 18 (vs. 62% of non-Hispanic millennials)

79% of Hispanic millennial parents agree “it’s important for my children to feel connected to my culture”

76% of Hispanic millennial parents agree “It’s important for my children to experience foods from my culture”

72% of Hispanic millennial parents agree “It’s important for my children to learn to speak my native tongue”

60% of Hispanic millennials say they shop as a way of spending time with kids (vs. 21% of non-Hispanic millennials)