SI Honors Hispanic Influencers Making an Impact on Sports Fans

From Tony Romo and Monica Gonzalez to Jessica Mendoza and Fernando Fiore, Sports Illustrated shines the spotlight on Hispanics who are enriching the way we think about sports

In time for Hispanic Heritage Month, Sports Illustrated (SI) recently released a list of the “30 Most Influential Hispanics in Sports”.

In a video introducing the list, Luis Miguel Echegaray, who is a reporter, producer, and the head of Latino/Spanish content for Sports Illustrated, says:

“From coaches and journalists to CEOs and marketing executives, Hispanics are reshaping the sports industry in America. Here at SI we want to celebrate these accomplishments by presenting 30 giants whose work off the field influences American sports culture.”

Along with famous athletes like boxer Oscar De La Hoya and NFL player turned studio analyst Tony Gonzalez, the list also includes some lesser-known individuals who are making an impact with their work in and around the world of sports.

Here are a few examples:

  • Esther Garcia is Vice President of Heineken’s Tecate and Tecate Light beer brands, which are growing in popularity thanks in large part to U.S. Hispanics. One of her most notable accomplishments is partnering Heineken with the Champions soccer league, which has more than 4.2 billion fans globally.
  • Hugo Balta, who is Senior Director of Hispanic Initiatives at ESPN, has been working to help the network extend and deepen its reach with Hispanics. He has helped expand ESPN Deportes’ coverage, created the bilingual podcast Max y Marly, and launched Nación ESPN.
  • Marisabel Munoz is the Vice President of Communications for Major League Soccer (MLS). She helped MLS establish key partnerships with Univision, ESPN and FOX, and has spearheaded the league’s U.S. Hispanic initiatives—including their Spanish-language digital platform.

You can learn more about these individuals and see who else cracked the list here.