8 Interesting Stats About U.S. Hispanic Grocery Shopping Habits

Two recent food industry news reports provide some fascinating findings on how U.S. Hispanics shop for groceries and where opportunities might lie for grocers.

Supermarket News is a resource for food industry professionals. In their recent post “Hispanic shoppers make more frequent, varied grocery trips than others”, they provide a number of notable stats from a recent report on Hispanic grocery shopping.

Here are a handful of key findings they highlight in the post:

  • Hispanics are 22% more likely to purchase grocery brands they identify as authentic to their ethnic heritage
  • 30% of Hispanics say they have purchased some or all of their groceries at ethnic-focused stores
  • 91% of Hispanic shoppers say they purchased at least some household groceries in traditional retail stores within the past six months
  • Hispanics are 11% more likely to enjoy grocery shopping than other racial demographics
  • Hispanic consumers are 12% more likely to shop with their spouse or partner than other consumers
  • Hispanic parents are almost 40% more likely to bring their kids along to the grocery store

Food Dive provides food industry news and analysis. In their recent post “Hispanics’ grocery shopping habits differ from average US consumers” they discuss some of the stats mentioned above, along with providing additional information about what grocery stores across the country are doing to meet the needs of Hispanic consumers.

The post also reveals these intriguing stats pulled from Nielsen data:

  • Hispanic consumers spend $175 more per year on fresh foods than the average individual
  • 79% of Hispanic consumers say they shop with at least one other person—nearly twice the percentage of total U.S. shoppers

One of the key takeaways of this post is that it can be beneficial (both now and in the future) for traditional grocery stores to explore ways to better appeal to Hispanic consumers. The post states:

“Mainstream supermarkets have an opportunity to capture more shopping dollars from Hispanic consumers, especially if they understand some key nuances in their shopping patterns compared to the general consumer population and other demographic groups.”