CNN en Español Partners with Nielsen to Get Data on U.S. Hispanic Viewing Habits
The news network aims to get a better sense of how many people are watching its Spanish-language programming to provide better advertising offerings
In this recent press release, Nielsen announced they are expanding their partnership with CNN to begin providing national TV viewership data of CNN en Español. The 24-hour Spanish-language television news channel is broadcast in the U.S., Mexico, and Latin America.
The network currently reaches 7.4 million U.S. households. By gaining a better, more specific understanding of who is watching CNN en Español and what and when they are watching, CNN can also increase their advertising offerings and opportunities on the network.
Peter Bradbury, Managing Director, Nielsen National Client Solutions, is quoted in the press release, saying:
“Hispanic consumption is a driving force of our domestic economy. It’s critically important that networks have a clear understanding of how this important constituency satisfies their need for relevant news. Access to accurate, actionable and independent data will be an important tool to help CNN en Español fully understand the marketplace’s evolving dynamics.”
In a separate post on Portada, Cynthia Hudson, SVP and General Manager of CNN en Español, is quoted saying:
“Clearly the Hispanic population has continued to grow in size, economic power, and influence. Regardless of the current social climate in the U.S., Latinos continue to contribute and are a driving force of U.S. growth… We are so excited to be able to work with Nielsen in showing our clients the value of investing with CNN en Español to reach influential Hispanic leaders“
Read the full Nielsen press release on the CNN en Español TV Ratings here