Category: Bilingual Teleservices

Listening To Your Customers Communication Preferences

From mail to phone to email to chat, there are many different ways to communicate with customers today. Making room for individual customer communication preferences is key. In addition to traditional means of communication like dropping a letter in the mail or hopping on the phone, technology has given customers... Read More

Taking a Closer Look at Bicultural Hispanics

For brands that want to reach bicultural U.S. Hispanics, understanding who they are, what they value, and how they communicate is essential. Latinum Network recently shared “Six Things to Know About Bicultural Hispanics” based on findings from various research studies they’ve conducted over the past few years. Here are a handful of... Read More

English, Spanish, or Spanglish: How Should You Speak to Your Customers?

Culturati vice president shares key findings from a recent study about how to use language effectively when speaking to bilingual U.S. Hispanics. As more and more companies and marketers look to connect with the booming U.S. Hispanic audience (with good reason), determining the best way to use language in customer communications... Read More

Why the Number of Bilingual U.S. Hispanics May Continue to Rise

Many have predicted that bilingualism amongst U.S. Hispanics will decrease in the coming years. Here’s why that may not necessarily be the case... In a recent post, we shared the stat that 14 million U.S. Hispanics age 18 or older are bilingual. This represents approximately 40% of U.S. Hispanics in that... Read More

How a Dedicated Contact Center for Your U.S. Hispanic Customers Benefits Your Business

When it comes to contact center services, not catering your communications to the unique needs of your U.S. Hispanic customers can be a costly mistake. At CommSense, we provide dedicated contact center services focused on U.S. bilingual and Spanish-speaking customers. Why? Because this audience is increasing in size and importance, and... Read More

Don’t Forget About Spanglish When Communicating with U.S. Hispanic Customers

Traditionally, marketing communications have focused on either Spanish or English when reaching out to U.S. Hispanics. But is that the most effective way to speak to this growing audience? A recent post from Hispanic Online Marketing explores the “third language” that most companies overlook with their marketing. The post discusses... Read More

5 Things to Consider When Choosing a Bilingual Contact Center

You’ve seen the numbers about the exploding U.S. Hispanic population. You recognize the importance of reaching U.S. customers who speak both English and Spanish (sometimes both together). But where do you go from there? How do you find and choose the right contact center to make your goal a reality? While... Read More