Notable Numbers on Spanish Speakers in the U.S.
With tens of millions of Spanish speakers in America today, the Spanish language continues to play an important role in both culture and marketing MotionPoint, a provider of website translation solutions, recently posted this great infographic spotlighting some statistics about the Spanish-speaking population in the United States—including how they use... Read More
Attracting More Hispanic Fans to Minor League Baseball
Recognizing the importance of this audience, Minor League Baseball is making a big investment in bringing more Hispanic fans to ballparks across the country this summer The Business Journals recently posted this report revealing that Minor League Baseball (MiLB) has launched an initiative to connect with more Hispanic fans. The campaign... Read More
SI Honors Hispanic Influencers Making an Impact on Sports Fans
From Tony Romo and Monica Gonzalez to Jessica Mendoza and Fernando Fiore, Sports Illustrated shines the spotlight on Hispanics who are enriching the way we think about sports In time for Hispanic Heritage Month, Sports Illustrated (SI) recently released a list of the “30 Most Influential Hispanics in Sports”. In a video... Read More
What Is Three Kings Day (El Día de Los Reyes)?
For many U.S. Latinos, Christmas isn’t the end of the holiday season. There’s another important holiday just around the corner—and brands should take notice. While almost everyone in the U.S. is familiar with Christmas (whether you celebrate it or not), there’s another less-well-known day of celebration that comes just 12 days... Read More
Getting to Know 3rd Generation U.S. Hispanics
A new research study from Yahoo looks at the unique perspective and cultural ties of Hispanics born in the U.S. whose grandparents came over from another country. Yahoo, in partnership with Ipsos and Audience Theory, recently published a research study titled “3rd Gen Hispanics: What Drives Them, Inspires Them, and... Read More
15 Facts & Stats for Hispanic Heritage Month
As we enter into Hispanic Heritage Month, here are some interesting nuggets of info about the history and evolution of Hispanics in America. Hispanic Heritage Month takes place every year in the U.S. from September 15 to October 15. This celebration was started in 1968 to recognize and honor the histories, contributions... Read More