Category: Hispanic Marketing

TurboTax Launches New Marketing Campaign to Connect with Latinos

In time for tax season, the tax-preparation software provider aims to reach Latino customers with creative bilingual content featuring the fabled beast Chupacabra. A recent post from Portada shined a spotlight on the efforts of TurboTax to increase the relevance of the brand among Latinos. Portada notes this is “the third... Read More

3 Numbers About U.S. Hispanics Your Brand Should Know

Brands looking to make inroads with Hispanic audiences need to gain a better understanding of who they are and how they connect with companies This recent Forbes Business article shares a handful of what the author calls “surprising” statistics about the Hispanic market. Whether or not you actually find some or... Read More

8 Interesting Stats About U.S. Hispanic Grocery Shopping Habits

Two recent food industry news reports provide some fascinating findings on how U.S. Hispanics shop for groceries and where opportunities might lie for grocers. Supermarket News is a resource for food industry professionals. In their recent post "Hispanic shoppers make more frequent, varied grocery trips than others", they provide a number... Read More

Time Inc. Increases Focus on Digital Content Geared Toward U.S. Hispanics

In another telling signal of the increasing importance of U.S. Hispanics, one of the largest media companies in the world has launched a digital platform designed specifically for this audience. If you've ever glanced at a magazine rack at a store, you know Time Inc.—the company behind well-known publications like Time,... Read More

Nielsen Insights on Latina Purchasing Perspectives & Habits

Latinas are quickly becoming a key consumer group, managing much of the shopping for larger households. Some new stats shine a light on how and what they are buying. In a recent post, we talked about how Hispanic Millennials are coming of age. They are entering into their peak spending... Read More

7 Statistics Revealing the Prominence & Perspectives of Hispanic Millennials with Children

As the millennial generation continues to come of age, we look at some new numbers revealing notable attributes of Hispanic millennial parents. Estimated at 83.1 million, the millennial generation is the largest generation in the U.S. (outnumbering the Baby Boomer generation by nearly 8 million according to the U.S. Census Bureau).... Read More

5 Market Categories Seeing Notable U.S. Hispanic Growth

From credit card ownership to shopping mall visits, there are a number of areas where Hispanic consumer growth is surging—and more brands should be taking notice. We recently reported on some noteworthy efforts by the automotive industry to reach more U.S. Hispanics. These efforts make sense when you consider that Hispanic... Read More

10 Telling Stats for Marketers on U.S. Hispanics and Hispanic Millennials

Findings from a new report provide an informative glimpse into the lives, shopping habits, and economic impact of today’s Hispanic consumers “While Hispanic Millennials may be one of the biggest buzzwords in the advertising industry today, behind all the buzz is a wealth of opportunity for brands.” That quote comes from the... Read More

Auto Industry Making Hispanic Consumers a Top Priority

From Honda to Chrysler to Mazda, many of today’s top automakers are spotlighting U.S. Hispanics in their marketing strategies Recently we’ve seen several major automakers honing in on U.S. Hispanics with their marketing efforts. This makes perfect sense when you consider stats like these ones reported in Dealer Marketing Magazine: ... Read More

New Study Looks at U.S. Hispanic Google Habits

An analysis of online behaviors reveals some interesting insights into how bilingual, English-dominant and Spanish-dominant Hispanics search the web MediaPost recently reported on a study they conducted with the Google Multicultural team to see how the online habits of U.S. Hispanics differed from non-Hispanics. The idea was not to hear... Read More

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