Category: Hispanic Marketing

8 Interesting Stats About U.S. Hispanic Grocery Shopping Habits

Two recent food industry news reports provide some fascinating findings on how U.S. Hispanics shop for groceries and where opportunities might lie for grocers. Supermarket News is a resource for food industry professionals. In their recent post "Hispanic shoppers make more frequent, varied grocery trips than others", they provide a number... Read More

Time Inc. Increases Focus on Digital Content Geared Toward U.S. Hispanics

In another telling signal of the increasing importance of U.S. Hispanics, one of the largest media companies in the world has launched a digital platform designed specifically for this audience. If you've ever glanced at a magazine rack at a store, you know Time Inc.—the company behind well-known publications like Time,... Read More

Nielsen Insights on Latina Purchasing Perspectives & Habits

Latinas are quickly becoming a key consumer group, managing much of the shopping for larger households. Some new stats shine a light on how and what they are buying. In a recent post, we talked about how Hispanic Millennials are coming of age. They are entering into their peak spending... Read More

7 Statistics Revealing the Prominence & Perspectives of Hispanic Millennials with Children

As the millennial generation continues to come of age, we look at some new numbers revealing notable attributes of Hispanic millennial parents. Estimated at 83.1 million, the millennial generation is the largest generation in the U.S. (outnumbering the Baby Boomer generation by nearly 8 million according to the U.S. Census Bureau).... Read More

5 Market Categories Seeing Notable U.S. Hispanic Growth

From credit card ownership to shopping mall visits, there are a number of areas where Hispanic consumer growth is surging—and more brands should be taking notice. We recently reported on some noteworthy efforts by the automotive industry to reach more U.S. Hispanics. These efforts make sense when you consider that Hispanic... Read More

10 Telling Stats for Marketers on U.S. Hispanics and Hispanic Millennials

Findings from a new report provide an informative glimpse into the lives, shopping habits, and economic impact of today’s Hispanic consumers “While Hispanic Millennials may be one of the biggest buzzwords in the advertising industry today, behind all the buzz is a wealth of opportunity for brands.” That quote comes from the... Read More

Auto Industry Making Hispanic Consumers a Top Priority

From Honda to Chrysler to Mazda, many of today’s top automakers are spotlighting U.S. Hispanics in their marketing strategies Recently we’ve seen several major automakers honing in on U.S. Hispanics with their marketing efforts. This makes perfect sense when you consider stats like these ones reported in Dealer Marketing Magazine: ... Read More

New Study Looks at U.S. Hispanic Google Habits

An analysis of online behaviors reveals some interesting insights into how bilingual, English-dominant and Spanish-dominant Hispanics search the web MediaPost recently reported on a study they conducted with the Google Multicultural team to see how the online habits of U.S. Hispanics differed from non-Hispanics. The idea was not to hear... Read More

Why Simply Translating English Into Spanish Isn’t Enough

When it comes to marketing, taking a message from one language and translating into another is not only ineffective—it can be detrimental to your brand.  Many companies believe that marketing to a Spanish-speaking audience is as simple as taking their English-language messaging and translating it into Spanish verbatim. But history has... Read More

How Restaurants Can Better Appeal to Hispanic Diners

As Hispanic buying power continues to increase, U.S. Hispanics are making a notable impact on the restaurant industry—and smart brands are paying attention. The 2017 Hispanic Foodservice Consumer Trend Report by Technomic compiles findings from 1,200 Latinos to paint a better picture of this audience’s foodservice usage and attitudes. Among the findings... Read More

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