Category: Language

TurboTax Launches New Marketing Campaign to Connect with Latinos

In time for tax season, the tax-preparation software provider aims to reach Latino customers with creative bilingual content featuring the fabled beast Chupacabra. A recent post from Portada shined a spotlight on the efforts of TurboTax to increase the relevance of the brand among Latinos. Portada notes this is “the third... Read More

9 Notable Numbers Showing the Evolution of the U.S. Hispanic Population

A look at some statistics paints a picture of the many ways the U.S. Hispanic population is not only growing, but changing as well This recent post from the Pew Research Center Fact Tank reveals some of the ways the Hispanic population in the United States has evolved. Among the key... Read More

Taking a Closer Look at Bicultural Hispanics

For brands that want to reach bicultural U.S. Hispanics, understanding who they are, what they value, and how they communicate is essential. Latinum Network recently shared “Six Things to Know About Bicultural Hispanics” based on findings from various research studies they’ve conducted over the past few years. Here are a handful of... Read More

Remember, Hispanics Are More Than Just One Group

A new study serves as a reminder that marketers should not think of Hispanics as a single demographic, but a large and diverse audience made up many distinct segments. “For U.S. Hispanic consumers, it is not a one-size-fits-all market, and they cannot be targeted collectively as one group,” said Matthew Lieberman,... Read More

English, Spanish, or Spanglish: How Should You Speak to Your Customers?

Culturati vice president shares key findings from a recent study about how to use language effectively when speaking to bilingual U.S. Hispanics. As more and more companies and marketers look to connect with the booming U.S. Hispanic audience (with good reason), determining the best way to use language in customer communications... Read More

Why the Number of Bilingual U.S. Hispanics May Continue to Rise

Many have predicted that bilingualism amongst U.S. Hispanics will decrease in the coming years. Here’s why that may not necessarily be the case... In a recent post, we shared the stat that 14 million U.S. Hispanics age 18 or older are bilingual. This represents approximately 40% of U.S. Hispanics in that... Read More

5 Reasons Spanish Isn’t Foreign to Americans

While it may seem like the rise of Spanish in the United States is a recent trend, the reality is that the U.S. has strong historical ties to the language. The Huffington Post recently ran this great article laying out nine reasons why Spanish isn’t truly a “foreign” language in the... Read More