Category: Research

4 Stats Showing the Continued Growth of U.S. Hispanic Homeownership

Hispanics have helped fuel growth of the home market in the United States over the past two decades and their numbers continue to look strong The Zing! Blog by Quicken Loans recently published this post highlighting information from The National Association of Hispanic Real Estate Professionals’ Annual Housing Policy and Hispanic... Read More

Exploring the Differing Homeownership Needs of Hispanic Millennials

Looking at a side-by-side comparison of California Hispanic Millennials based on whether they are Spanish-dominant or bilingual/English-dominant reveals some notable differences. The California Association of Realtors (CAR) recently shared this infographic with some interesting information comparing the needs and perceptions of Hispanic Millennials when it comes to home ownership based on... Read More

3 Numbers About U.S. Hispanics Your Brand Should Know

Brands looking to make inroads with Hispanic audiences need to gain a better understanding of who they are and how they connect with companies This recent Forbes Business article shares a handful of what the author calls “surprising” statistics about the Hispanic market. Whether or not you actually find some or... Read More

8 Interesting Stats About U.S. Hispanic Grocery Shopping Habits

Two recent food industry news reports provide some fascinating findings on how U.S. Hispanics shop for groceries and where opportunities might lie for grocers. Supermarket News is a resource for food industry professionals. In their recent post "Hispanic shoppers make more frequent, varied grocery trips than others", they provide a number... Read More

Nielsen Insights on Latina Purchasing Perspectives & Habits

Latinas are quickly becoming a key consumer group, managing much of the shopping for larger households. Some new stats shine a light on how and what they are buying. In a recent post, we talked about how Hispanic Millennials are coming of age. They are entering into their peak spending... Read More

9 Notable Numbers Showing the Evolution of the U.S. Hispanic Population

A look at some statistics paints a picture of the many ways the U.S. Hispanic population is not only growing, but changing as well This recent post from the Pew Research Center Fact Tank reveals some of the ways the Hispanic population in the United States has evolved. Among the key... Read More

Survey Findings About U.S. Hispanic Small Business Owners

A new report reveals U.S. Hispanic small business owners are more optimistic about revenue growth and more active in seeking millennial customers than small business owners overall In time for Hispanic Heritage Month, U.S. Bank recently released results from their first survey of U.S. Hispanic small business owners. The survey was... Read More

7 Statistics Revealing the Prominence & Perspectives of Hispanic Millennials with Children

As the millennial generation continues to come of age, we look at some new numbers revealing notable attributes of Hispanic millennial parents. Estimated at 83.1 million, the millennial generation is the largest generation in the U.S. (outnumbering the Baby Boomer generation by nearly 8 million according to the U.S. Census Bureau).... Read More

5 Market Categories Seeing Notable U.S. Hispanic Growth

From credit card ownership to shopping mall visits, there are a number of areas where Hispanic consumer growth is surging—and more brands should be taking notice. We recently reported on some noteworthy efforts by the automotive industry to reach more U.S. Hispanics. These efforts make sense when you consider that Hispanic... Read More

U.S. Latino Gross Domestic Product Estimated To Be 7th Largest in the World

New research illustrates just how valuable the Latino population is to the U.S. economy and workforce, and will continue to be moving into the future A recent study titled Latino Gross Domestic Product Report: Quantifying the Impact of American Hispanic Economic Growth released by the Latino Donor Collaborative (LDC) puts a... Read More

1 2 3 4