Category: Spanish Language

Notable Numbers on Spanish Speakers in the U.S.

With tens of millions of Spanish speakers in America today, the Spanish language continues to play an important role in both culture and marketing MotionPoint, a provider of website translation solutions, recently posted this great infographic spotlighting some statistics about the Spanish-speaking population in the United States—including how they use... Read More

CNN en Español Partners with Nielsen to Get Data on U.S. Hispanic Viewing Habits

The news network aims to get a better sense of how many people are watching its Spanish-language programming to provide better advertising offerings In this recent press release, Nielsen announced they are expanding their partnership with CNN to begin providing national TV viewership data of CNN en Español. The 24-hour Spanish-language... Read More

Attracting More Hispanic Fans to Minor League Baseball

Recognizing the importance of this audience, Minor League Baseball is making a big investment in bringing more Hispanic fans to ballparks across the country this summer The Business Journals recently posted this report revealing that Minor League Baseball (MiLB) has launched an initiative to connect with more Hispanic fans. The campaign... Read More

3 Factors to Take into Account When Marketing to U.S. Hispanics

Building strong and beneficial connections with U.S. Hispanics requires marketers to take a different approach than they do with non-Hispanics, focusing on what makes this audience unique WARC, a marketing intelligence service based in Washington, D.C., recently posted a piece titled “Five tips for marketing to Hispanic consumers”. They note in... Read More

Exploring the Differing Homeownership Needs of Hispanic Millennials

Looking at a side-by-side comparison of California Hispanic Millennials based on whether they are Spanish-dominant or bilingual/English-dominant reveals some notable differences. The California Association of Realtors (CAR) recently shared this infographic with some interesting information comparing the needs and perceptions of Hispanic Millennials when it comes to home ownership based on... Read More

TurboTax Launches New Marketing Campaign to Connect with Latinos

In time for tax season, the tax-preparation software provider aims to reach Latino customers with creative bilingual content featuring the fabled beast Chupacabra. A recent post from Portada shined a spotlight on the efforts of TurboTax to increase the relevance of the brand among Latinos. Portada notes this is “the third... Read More

3 Numbers About U.S. Hispanics Your Brand Should Know

Brands looking to make inroads with Hispanic audiences need to gain a better understanding of who they are and how they connect with companies This recent Forbes Business article shares a handful of what the author calls “surprising” statistics about the Hispanic market. Whether or not you actually find some or... Read More

Why Simply Translating English Into Spanish Isn’t Enough

When it comes to marketing, taking a message from one language and translating into another is not only ineffective—it can be detrimental to your brand.  Many companies believe that marketing to a Spanish-speaking audience is as simple as taking their English-language messaging and translating it into Spanish verbatim. But history has... Read More

Debunking the Myth of Hispanic Marketing Without Spanish

As younger generations of U.S. Hispanics are becoming more English-dominant, should you consider abandoning Spanish in your marketing? In a recent article on Forbes titled “Is Marketing In Spanish Still Relevant To Hispanics?”, author Isaac Mizrahi, reported on a marketing myth that has been making the rounds recently. The Myth Because the U.S.... Read More

Amazon Now Available En Español for U.S. Spanish Speakers

The popular online retailer has made its main website available in a second language to reach a large and important audience. Amazon is one of the biggest and most well-known brands in America. In fact, the company was recently ranked number four on the list of most valuable brands of 2016—jumping... Read More

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