Category: Statistics

3 Numbers About U.S. Hispanics Your Brand Should Know

Brands looking to make inroads with Hispanic audiences need to gain a better understanding of who they are and how they connect with companies This recent Forbes Business article shares a handful of what the author calls “surprising” statistics about the Hispanic market. Whether or not you actually find some or... Read More

8 Interesting Stats About U.S. Hispanic Grocery Shopping Habits

Two recent food industry news reports provide some fascinating findings on how U.S. Hispanics shop for groceries and where opportunities might lie for grocers. Supermarket News is a resource for food industry professionals. In their recent post "Hispanic shoppers make more frequent, varied grocery trips than others", they provide a number... Read More

Nielsen Insights on Latina Purchasing Perspectives & Habits

Latinas are quickly becoming a key consumer group, managing much of the shopping for larger households. Some new stats shine a light on how and what they are buying. In a recent post, we talked about how Hispanic Millennials are coming of age. They are entering into their peak spending... Read More

9 Notable Numbers Showing the Evolution of the U.S. Hispanic Population

A look at some statistics paints a picture of the many ways the U.S. Hispanic population is not only growing, but changing as well This recent post from the Pew Research Center Fact Tank reveals some of the ways the Hispanic population in the United States has evolved. Among the key... Read More

Survey Findings About U.S. Hispanic Small Business Owners

A new report reveals U.S. Hispanic small business owners are more optimistic about revenue growth and more active in seeking millennial customers than small business owners overall In time for Hispanic Heritage Month, U.S. Bank recently released results from their first survey of U.S. Hispanic small business owners. The survey was... Read More

7 Statistics Revealing the Prominence & Perspectives of Hispanic Millennials with Children

As the millennial generation continues to come of age, we look at some new numbers revealing notable attributes of Hispanic millennial parents. Estimated at 83.1 million, the millennial generation is the largest generation in the U.S. (outnumbering the Baby Boomer generation by nearly 8 million according to the U.S. Census Bureau).... Read More

5 Market Categories Seeing Notable U.S. Hispanic Growth

From credit card ownership to shopping mall visits, there are a number of areas where Hispanic consumer growth is surging—and more brands should be taking notice. We recently reported on some noteworthy efforts by the automotive industry to reach more U.S. Hispanics. These efforts make sense when you consider that Hispanic... Read More

U.S. Latino Gross Domestic Product Estimated To Be 7th Largest in the World

New research illustrates just how valuable the Latino population is to the U.S. economy and workforce, and will continue to be moving into the future A recent study titled Latino Gross Domestic Product Report: Quantifying the Impact of American Hispanic Economic Growth released by the Latino Donor Collaborative (LDC) puts a... Read More

10 Telling Stats for Marketers on U.S. Hispanics and Hispanic Millennials

Findings from a new report provide an informative glimpse into the lives, shopping habits, and economic impact of today’s Hispanic consumers “While Hispanic Millennials may be one of the biggest buzzwords in the advertising industry today, behind all the buzz is a wealth of opportunity for brands.” That quote comes from the... Read More

Auto Industry Making Hispanic Consumers a Top Priority

From Honda to Chrysler to Mazda, many of today’s top automakers are spotlighting U.S. Hispanics in their marketing strategies Recently we’ve seen several major automakers honing in on U.S. Hispanics with their marketing efforts. This makes perfect sense when you consider stats like these ones reported in Dealer Marketing Magazine: ... Read More

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