Survey findings reveal that today’s contact centers are driven more by customer experiences, and chat and social are playing increasingly important roles The Right Call, which reports on the latest contact center industry communications, recently published this post that includes some key takeaways from the Deloitte Global Contact Center Study—which provides... Read More
Recognizing the importance of this audience, Minor League Baseball is making a big investment in bringing more Hispanic fans to ballparks across the country this summer The Business Journals recently posted this report revealing that Minor League Baseball (MiLB) has launched an initiative to connect with more Hispanic fans. The campaign... Read More
Building strong and beneficial connections with U.S. Hispanics requires marketers to take a different approach than they do with non-Hispanics, focusing on what makes this audience unique WARC, a marketing intelligence service based in Washington, D.C., recently posted a piece titled “Five tips for marketing to Hispanic consumers”. They note in... Read More
Looking at a side-by-side comparison of California Hispanic Millennials based on whether they are Spanish-dominant or bilingual/English-dominant reveals some notable differences. The California Association of Realtors (CAR) recently shared this infographic with some interesting information comparing the needs and perceptions of Hispanic Millennials when it comes to home ownership based on... Read More
Marketing leaders from across industries share key tips on reaching multicultural consumers that every brand or business should take to heart This recent article from Portada collected some pieces advice from high-level employees at big brand names like the NFL, Intuit, and Rent-a-Center about why multicultural marketing is important today, and... Read More