With tens of millions of Spanish speakers in America today, the Spanish language continues to play an important role in both culture and marketing MotionPoint, a provider of website translation solutions, recently posted this great infographic spotlighting some statistics about the Spanish-speaking population in the United States—including how they use... Read More
Hispanics have helped fuel growth of the home market in the United States over the past two decades and their numbers continue to look strong The Zing! Blog by Quicken Loans recently published this post highlighting information from The National Association of Hispanic Real Estate Professionals’ Annual Housing Policy and Hispanic... Read More
The news network aims to get a better sense of how many people are watching its Spanish-language programming to provide better advertising offerings In this recent press release, Nielsen announced they are expanding their partnership with CNN to begin providing national TV viewership data of CNN en Español. The 24-hour Spanish-language... Read More
Survey findings reveal that today’s contact centers are driven more by customer experiences, and chat and social are playing increasingly important roles The Right Call, which reports on the latest contact center industry communications, recently published this post that includes some key takeaways from the Deloitte Global Contact Center Study—which provides... Read More
Recognizing the importance of this audience, Minor League Baseball is making a big investment in bringing more Hispanic fans to ballparks across the country this summer The Business Journals recently posted this report revealing that Minor League Baseball (MiLB) has launched an initiative to connect with more Hispanic fans. The campaign... Read More