Looking at a side-by-side comparison of California Hispanic Millennials based on whether they are Spanish-dominant or bilingual/English-dominant reveals some notable differences. The California Association of Realtors (CAR) recently shared this infographic with some interesting information comparing the needs and perceptions of Hispanic Millennials when it comes to home ownership based on... Read More
Marketing leaders from across industries share key tips on reaching multicultural consumers that every brand or business should take to heart This recent article from Portada collected some pieces advice from high-level employees at big brand names like the NFL, Intuit, and Rent-a-Center about why multicultural marketing is important today, and... Read More
In time for tax season, the tax-preparation software provider aims to reach Latino customers with creative bilingual content featuring the fabled beast Chupacabra. A recent post from Portada shined a spotlight on the efforts of TurboTax to increase the relevance of the brand among Latinos. Portada notes this is “the third... Read More
Brands looking to make inroads with Hispanic audiences need to gain a better understanding of who they are and how they connect with companies This recent Forbes Business article shares a handful of what the author calls “surprising” statistics about the Hispanic market. Whether or not you actually find some or... Read More
Two recent food industry news reports provide some fascinating findings on how U.S. Hispanics shop for groceries and where opportunities might lie for grocers. Supermarket News is a resource for food industry professionals. In their recent post "Hispanic shoppers make more frequent, varied grocery trips than others", they provide a number... Read More