Tag: Baby Boomers


Don’t Overlook the Importance of Older Hispanics in Your Marketing

Youth is always where marketers like to focus their attention. It’s hip, it’s trendy, and it paves the path for the future. But don’t discount the importance of older generations—especially when it comes to marketing to Hispanics. There’s been a lot written about Hispanic Millennials. This is a growing audience with... Read More