Tag: Hispanic marketing

If the U.S. Hispanic Market Were Its Own Country, It Would be the 13th Largest Global Economy

That eye-popping stat comes from the article “For the Hispanic market, the future is now” from Food Business News. While the content of that article is directed to the food industry, it’s insights are applicable across the board. The premise of this article is that while experts and analysts keep talking... Read More

Why Are Companies Still Missing Out On Multicultural Marketing?

According to Nielsen, U.S. Hispanics currently have $1.5 trillion in buying power. That number is expected to jump to $1.7 trillion by 2019. Yet, many companies are not aggressively pursuing this opportunity. Why? The recent article “How companies tailor their marketing to Hispanics to boost sales” from the Associated Press provides... Read More

Get to Know Generation Z, the Most Diverse Generation in American History

“How can culture—the main currency of today’s sophisticated multicultural marketer—be used to engage a population that grew up with multiple ethnic and racial cultures?” That’s the question posed in the recent post “Multiracial Gen Z And The Future Of Marketing” from MediaPost. It’s also a question on the minds of many... Read More

The Importance of Marketing to the Multicultural Consumer

There’s simply no mistaking it: America is becoming much more multicultural. That’s the key concept driving Nielsen’s recent report, “The Multicultural Edge: Rising Super Consumers”. This report looks at a wide variety of analytics on the attitudes and behaviors of three increasingly important audiences: African-Americans, Asian-Americans and U.S. Hispanics. According to... Read More

3 Tips from Google on Engaging U.S. Hispanics via Digital

“U.S. Hispanics are ahead of the curve when it comes to digital. They lead in adoption of new devices. They are power users of mobile and over-index in video consumption.” That quote comes from the post “Your Next Big Opportunity: The U.S. Hispanic Market” by Think With Google (the platform where... Read More