Why Are Companies Still Missing Out On Multicultural Marketing?
According to Nielsen, U.S. Hispanics currently have $1.5 trillion in buying power. That number is expected to jump to $1.7 trillion by 2019. Yet, many companies are not aggressively pursuing this opportunity. Why? The recent article “How companies tailor their marketing to Hispanics to boost sales” from the Associated Press provides... Read More
The Importance of Marketing to the Multicultural Consumer
There’s simply no mistaking it: America is becoming much more multicultural. That’s the key concept driving Nielsen’s recent report, “The Multicultural Edge: Rising Super Consumers”. This report looks at a wide variety of analytics on the attitudes and behaviors of three increasingly important audiences: African-Americans, Asian-Americans and U.S. Hispanics. According to... Read More